The dashboard with only error counts
Find why a green dashboard missed 24 mishandled partner leads, and choose three rate alarms with thresholds sized from the lead handler's own volume.
On this page
The lead handler's dashboard was green for three weeks while one source's leads got the wrong reply. Nothing on it was broken; it measured the wrong things, the failure described in drift and silent failure.
The situation
The agency's lead handler takes 400 leads a month from three sources: the website form, the general inbox and a partner-referral form, which sends about 60 a month, 2 a day. For each it writes a CRM row and, within five minutes, sends a reply: leads in the under-$5k budget band get the self-serve package page, the rest a link to book a call. Normally about a quarter get the self-serve reply. It is the handler's second month, still on the launch review: an account manager reads one sent reply in five. The dashboard has four tiles: runs per day, errors per day, average run time, and spend this month, about $2.
For 21 days every tile looked normal, and every lead was done inside five minutes. On day 22 an account manager noticed that no partner referral had booked a call. On day 10 the partner form had replaced its budget options with new labels; the connector mapped any label it did not recognise to the default band, under $5k, so all 24 partner leads since then got the self-serve reply. Assume one call-worthy lead in five becomes a $1,500 project.
The question
Find what the dashboard cannot see, and say which three rate alarms you would add, with the threshold for each.
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