A PM in the AI era

How to use this

• How to use this course8 min
• What changed and what did not9 min

The role

• PM and FDE: who owns what8 min
• Working with an FDE and with research9 min

Jobs and opportunities

• Jobs to be done8 min
• Opportunity solution trees7 min

Interviewing and prototypes

• Continuous interviewing7 min
• The one-day prototype7 min

Exercises

• Which branchcasemedium3 min
• The interview that proved nothingcritiqueeasy3 min

Frameworks, worked

• RICE and ICE, worked8 min
• Kano, worked8 min
• Cost of delay, worked9 min

Choosing

• Choosing the framework8 min

Exercises

• Three features, one quartercasemedium3 min
• What the delay costsestimateeasy3 min
• The RICE sheet that liedcritiquehard4 min

Metrics

• North Star, input and output metrics7 min
• AARRR and guardrails7 min

Analytics

• SQL enough to answer your own question6 min
• Cohorts and funnels7 min

Experiments

• Reading an experiment8 min
• When an A/B test is the wrong instrument8 min

Exercises

• Is the North Star movingestimateeasy3 min
• The retention gridcodehard4 min
• Sample size per armcodemedium4 min
• The readoutcasemedium3 min

Reading a system

• Reading an architecture7 min

Models and cost

• Model selection as a product decision7 min
• Tokens as a cost model7 min
• RAG against fine-tune as a product trade-off7 min

Evals

• Evals as the feature's test suite7 min

Exercises

• The token billcodeeasy4 min
• Route or notdesignmedium4 min
• How stale is too staleestimatehard3 min

States

• Flows and states8 min
• The non-deterministic UI7 min

Being wrong

• Designing for "the model might be wrong"7 min

Exercises

• The drafted replydesignmedium4 min
• The confidence badgecritiqueeasy3 min

Documents

• The one-pager and the PRD8 min
• The decision doc8 min

The AI-feature PRD

• The AI-feature PRD8 min

Exercises

• The PRD with no numberscritiquemedium3 min
• Write the done linecasehard4 min

Positioning and launch

• Positioning7 min
• Launch7 min

Pricing

• Pricing an AI feature7 min

Trust and regulation

• Trust, safety and regulation as product surface7 min

Exercises

• Per seat or per usecasemedium3 min
• The report buttondesigneasy3 min

The four questions

• Product sense7 min
• Execution7 min
• Estimation7 min
• Behavioural6 min

Exercises

• Product sense, AI versioncasemedium3 min
• Execution, AI versioncasehard3 min
• Estimation, AI versionestimatemedium3 min
• The behavioural answer that hid the numbercritiqueeasy3 min